Home~Who We Are


Jamie began helping businesses in 1998, working across East Anglia and gaining his insolvency licence in 2009. In 2010 Jamie founded his first insolvency practice, growing it to 20 people and a +£1m turnover before selling it in 2015. Leading was formed in 2015, with 4 offices across East Anglia, the Midlands and London.

Jamie Playford

Director & Licensed Insolvency Practitioner


Alex began his career in London working for a firm specialising in fraud and litigation-led insolvency. After gaining his insolvency licence in 2015, Alex took formal appointments for several practices in East Anglia and Birmingham. Alex joined Leading in 2019 and manages several aspects of the business including his own team.

Alex Dunton

Licensed Insolvency Practitioner


Chloe started her insolvency career after joining Leading in 2017 before previously working in the insurance sector. Chloe specialises in dealing with all employee matters and assists with the firm’s development and training, alongside overseeing a corporate caseload.  She is also currently studying for her ICAEW Certificate in Insolvency, due to complete in 2023.

Chloe Andrews



Rosie joined business as our Finance Manager in 2020, working closely with the management team and clients to ensure a seamless finance process across all businesses. Rosie is a qualified and knowledgeable within finance and comes with over 15 years’ experience across multiple industries. She supports our team and clients by ensuring all of our finance and treasury facilities are kept up to date and complete.

Rosie DeBruijn

Finance Manager


Lloyd has been helping directors and business owners for over 25 years. Initially working with his father in a family-run insolvency firm, Lloyd progressed to partner, and in 2012 the firm merged with a larger accountancy practice. Dealing with both owner-managed and larger entities, Lloyd is well known and respected in the business community in London and wider area.

Lloyd Gilmore

Client Manager


Brandon began his career in insolvency in 2014 and went on to pass the ICAEW Certificate in Insolvency exam in December 2016. He joined the Leading team in 2019 and throughout his career Brandon has managed a portfolio of both corporate and personal insolvency cases. Whilst managing his case work, he also provides individual and group technical training sessions.

Brandon Herod



Claire joined the team in 2020 to support the overall smooth running of the business & assist in the wider development of the organisation.  Claire also undertakes marketing activities, including building relationships with other professionals i.e accountants and IFAs, to ensure our clients receive well-rounded, complete advice. Other responsibilities include HR, recruitment, well-being and training.

Claire Pitt

Business Manager


Georgie had a long career in business administration and support before joining Leading in 2019 to lead the client onboarding team. Georgie undertakes all aspects of regulatory and financial compliance, in addition to ensuring the smooth flow of information with clients and other stakeholders.

Georgie Sell



Donna joined the Leading team in 2022 and brings with her a plethora of insolvency experience. Her insolvency career dates back to 2002, during which time, she has gained the Certificate of Proficiency in Insolvency qualification and managed a portfolio of both corporate and personal insolvency cases. She adopts a can-do approach to everything she undertakes which has resulted in her receiving commendation from the Insolvency Service in recognition of her work.

Donna Kitson



George joined the team in June 2020 after previously working within the insurance sector and has recently become part of the management team, leading a team of Case Administrators, ensuring our clients receive a first-class service.  George is also an integral part of the onboarding and training of new staff members, whilst continuing his professional studies alongside his work.   

George Robinson




Mr W in Norfolk

Mr W, Norfolk

I want to extend my deep gratitude to the entire team at Leading for the compassion, consideration, generosity and understanding shown to me throughout the last 4+ years during my IVA.  When it finished, the level of stress that dropped from my shoulders last week, well, I can only say that a few tears were shed.  So thank you.


Mr W

Peter & Charlie's Premises Aerial View

Peter and Charlie, Norfolk

We were in a real muddle when our businesses had a large customer go bust leaving us with a bad debt of £85,000. It hit our cashflow really bad and we didn’t know what to do. Jamie and Alex put together a CVA very quickly and helped us present this to our bank, who were supportive. Our suppliers and HMRC also approved the CVA and our business was saved.

Peter and Charlie

Edward Testimonial on Leading UK

Edward, London

I have used Leading for two solvent liquidations (MVLs) in five years and both times have gone very smoothly. I work in IT contracting and I have also referred friends of mine to Leading


Essex Car Dealership Testimonial For Financial Help

John, Essex

My accountant suggested a meeting with Leading when I fell behind with my VAT. We had a meeting the very next day and all of the options were explained very clearly, and although I was nervous, the team made me feel comfortable that a liquidation was the right decision. It was a real relief to get things dealt with properly and felt things were dealt with very professionally.


Lawrence's Testimonial to Leading

Lawrence, Norfolk

I dealt with Jamie Playford and the Leading team last year for my business when I needed help. I found them to be helpful and extremely understanding. They were recommended by my accountant and I am very grateful for their help in getting me back on my feet.  Highly recommended


Katrina smiling for her testimonial


Jamie and the team helped so much with my IVA when I really didn’t know where to turn. They acted quickly and I felt very reassured



Our Approach


We are always looking to meet new people to work with.

If you think your values match ours and you have a passion for client service, please get in touch. Even if we are not actively recruiting, we are always keen to talk to great people.

If you want to find out more about working in collaboration with our business for the benefit of your own clients, please contact us to arrange a discussion.



Our licensed insolvency practitioners are authorised and regulated by the Institute of Chartered Accountants in England & Wales (ICAEW) and one is also a member the Insolvency Practitioners Association (IPA). We are also members are R3, the insolvency trade body.

  • Institute of Chartered Accountants in England & Wales (ICAEW)

  • Insolvency Practitioners Association (IPA)

  • Associate of Business Recovery Professionals (R3)