Home~Who We Are

Our Approach


Jamie began helping businesses in 1998, working across East Anglia and gaining his insolvency licence in 2009. In 2010 Jamie founded his first insolvency practice, growing it to 20 people and a +£1m turnover before selling it in 2015. Leading was formed in 2015, with 4 offices across East Anglia, the Midlands and London.

Jamie Playford

Director & Licensed Insolvency Practitioner


Alex began his career in London working for a firm specialising in fraud and litigation-led insolvency. After gaining his insolvency licence in 2015, Alex took formal appointments for several practices in East Anglia and Birmingham. Alex joined Leading in 2019 and manages several aspects of the business including his own team.

Alex Dunton

Licensed Insolvency Practitioner


Bekki joined the pre-appointment team in 2021 to undertake all aspects of regulatory and financial compliance, in addition to ensuring the smooth flow of information with clients and other stakeholders. Bekki had previously worked within client-facing recruitment and administration roles, prior to joining the team.

Bekki Adamson

Business Support Administrator


Chloe started her insolvency career after joining Leading in 2017 before previously working in the insurance sector. Chloe specialises in dealing with all employee matters and assists with the firm’s development and training, alongside overseeing a corporate caseload.

Chloe Andrews

Assistant Manager


Joanna joined Leading after a career in administration in the arts and public sectors. Joanna has a caseload of corporate insolvencies, and specialises in progressing companies through the insolvent liquidation (CVL) process.

Joanna Brown

Client Administrator


Rosie joined the Leading team in December 2020.  She is a qualified and knowledgeable Finance Manager with over 15 years’ experience across multiple industries. Rosie supports our team and clients by ensuring all of our finance and treasury facilities are kept up to date and complete.

Rosie DeBruijn

Finance Manager


Charlotte graduated with a law degree from the University of East Anglia and began her career at a law firm specialising in residential property. Charlotte specialises in dealing with probate matters, ranging from being the first point of contact for clients, drafting grant applications and managing the realisation of assets and distribution of funds to beneficiaries.

Charlotte Elwell



Lukas previously worked in the insurance sector and now manages a portfolio of corporate liquidation clients, to ensure their smooth conclusion and eventual dissolution.

Lukas Evans-Jones

Client Administrator


Lloyd has been helping directors and business owners for over 25 years. Initially working with his father in a family-run insolvency firm, Lloyd progressed to partner, and in 2012 the firm merged with a larger accountancy practice. Dealing with both owner-managed and larger entities, Lloyd is well known and respected in the business community in London and wider area.

Lloyd Gilmore

Client Manager


Lyn is usually the first point of contact and supports all of our valued clients with any query they might need help with. Lyn has a wealth of experience in customer service, administration and logistics and is passionate about exceptional client care. A friendly ear to listen and a great support to clients and the team alike.

Lyn Greiller

Client Support Administrator


Brandon began his career in insolvency in 2014 and went on to pass the ICAEW Certificate in Insolvency exam in December 2016. Throughout his career Brandon has managed a portfolio of both corporate and personal insolvency cases. Brandon joined Leading in 2019.

Brandon Herod

Assistant Manager


Claire joined the team in 2020 to support the overall smooth running of the business & assist in the wider development of the organisation.  Claire also undertakes marketing activities, including building relationships with other professionals i.e accountants and IFAs, to ensure our clients receive well-rounded, complete advice. Other responsibilities include HR, recruitment, well-being and training.

Claire Pitt

Business Manager


Annette has worked in wills and estate planning for 15 years. Highly capable and technical, Annette provides advice to clients on how to structure their affairs and protect their assets, and how to carry out their wishes using a variety of estate planning methods.  Annette is a member of the Society of Will Writers and manages our wills, trusts and LPA instructions.

Annette Prigmore

Wills & Estates Planner


Jessica became part of the Leading team in October 2021 and works as part of the insolvency team, supporting corporate clients through the company liquidation process. Jessica has previous experience within administration, customer service, and more recently, insolvency.

Jessica Pytlarz

Client Administrator


Scott comes from a strong background in business development & customer care. Having joined the team in 2020 Scott helps to ensure that communication with our customer enquiries are kept up to date.

Scott Rawlins

Business Development Manager


George started his insolvency career after joining Leading in 2020,  previously working in the health insurance sector. George oversees a corporate caseload consisting of Administrations and Creditors Voluntary Liquidations.

George Robinson

Senior Client Administrator


Samantha started her insolvency career after joining Leading in 2021 before previously working in the non-profit sector doing relief work after natural disasters. Samantha’s portfolio includes individuals subject to an IVA used to help manage personal debt problems, and also corporate entities that have entered a solvent liquidation (MVL) process.

Samantha Robinson

Client Administrator


Georgie had a long career in business administration and support before joining Leading in 2019 to lead the client onboarding team. Georgie undertakes all aspects of regulatory and financial compliance, in addition to ensuring the smooth flow of information with clients and other stakeholders.

Georgie Sell

Assistant Manager


Lauren’s career in Insolvency started when she joined Leading in 2019. Lauren assists with the progression of corporate insolvency cases as well providing support to the senior members of staff.

Lauren Smith

Client Administrator


Megan joined Leading as a Client Administrator in September 2021, after successfully completing her A-levels. Megan will complete her Level 3 Apprenticeship in Business Administration alongside learning about insolvency and working as part of the professional team.

Megan Swann

Client Administrator


Since graduating from the UEA Law School in 2014, Zak has gained a wide range of experience in a number of legal areas from clinical negligence to employment law, and joined the probate team in 2021. Zak is dedicated to providing an exceptional client-facing service to all of our probate clients, and offering advice and support to families, beneficiaries and other stakeholders. 

Zachary Taylor



Heidi started her Insolvency career with Leading after an extensive career within Sales and Account Management. She is experienced in offering tailored solutions. Heidi supports clients within the onboarding team, she undertakes all aspects of regulatory and financial compliance, in addition to ensuring the smooth flow of information with clients and other stakeholders.

Heidi Vertigans

Business Support Administrator



Mr W in Norfolk

Mr W, Norfolk

I want to extend my deep gratitude to the entire team at Leading for the compassion, consideration, generosity and understanding shown to me throughout the last 4+ years during my IVA.  When it finished, the level of stress that dropped from my shoulders last week, well, I can only say that a few tears were shed.  So thank you.


Mr W

Peter & Charlie's Premises Aerial View

Peter and Charlie, Norfolk

We were in a real muddle when our businesses had a large customer go bust leaving us with a bad debt of £85,000. It hit our cashflow really bad and we didn’t know what to do. Jamie and Alex put together a CVA very quickly and helped us present this to our bank, who were supportive. Our suppliers and HMRC also approved the CVA and our business was saved.

Peter and Charlie

Edward Testimonial on Leading UK

Edward, London

I have used Leading for two solvent liquidations (MVLs) in five years and both times have gone very smoothly. I work in IT contracting and I have also referred friends of mine to Leading


Essex Car Dealership Testimonial For Financial Help

John, Essex

My accountant suggested a meeting with Leading when I fell behind with my VAT. We had a meeting the very next day and all of the options were explained very clearly, and although I was nervous, the team made me feel comfortable that a liquidation was the right decision. It was a real relief to get things dealt with properly and felt things were dealt with very professionally.


Lawrence's Testimonial to Leading

Lawrence, Norfolk

I dealt with Jamie Playford and the Leading team last year for my business when I needed help. I found them to be helpful and extremely understanding. They were recommended by my accountant and I am very grateful for their help in getting me back on my feet.  Highly recommended


Katrina smiling for her testimonial


Jamie and the team helped so much with my IVA when I really didn’t know where to turn. They acted quickly and I felt very reassured




Our licensed insolvency practitioners are authorised and regulated by the Institute of Chartered Accountants in England & Wales (ICAEW) and one is also a member the Insolvency Practitioners Association (IPA). We are also members are R3, the insolvency trade body.

  • Institute of Chartered Accountants in England & Wales (ICAEW)

  • Insolvency Practitioners Association (IPA)

  • Associate of Business Recovery Professionals (R3)


We are always looking to meet new people to work with.

If you think your values match ours and you have a passion for client service, please get in touch. Even if we are not actively recruiting, we are always keen to talk to great people.

If you want to find out more about working in collaboration with our business for the benefit of your own clients, please contact us to arrange a discussion.